Do you really (and truthfully) really know what your customers think of you and your service? And more importantly, they usually have recommendations you could well do to implement if you want to keep them as your customers!
But how do you get at this information? We can do it for you - by running what we term 'advisory boards'. We hold an informal meeting with groups of your customers to find out what they may be reluctant to tell you to your face.
Research has shown the cost of acquiring a new customer to be in the order of 6 times the cost of keeping an existing customer - so it makes good business sense to 'hear' what your existing customers have to say and hang on to them.
