Every so often, you hear things that rock you. Michael Gerber’s book called The E Myth is full of things that rock me. Like this: "most people work in the business NOT on it. The secret is to work ON it so that you can choose not to work IN it".
Powerful phrase isn’t it.
And how about this. "The sole purpose of creating a business is to sell it".
That’s really difficult for some people to see. You might say, "But hang on, I LOVE what I do! Why the hell would I want to sell it?"
The point is, of course, two fold -
One, if you didn’t sell it, then recognise that you bought it and ask yourself is it worth the price you’re paying - and I don’t just mean in ‘money terms’.
And two, if you thought about creating a business that you could sell, (whether or not you actually want to), you’d most likely start working ON it not IN it right now.
That is the key to creating life. Most of us create a business — our life is our business. We should be using the business to create life — ours!
As specialists in business development too, we can help you build yourself a better business. So give us a call. We can start off simply with a planning session before deciding to go on. That way you are under no pressure, and the choice to go forward is totally under your control. And remember what we said about our guarantee.
