Being a "gung-ho" sales type person, as many entrepreneurs are, has its drawbacks.
They’re pretty good in the area of going out and getting sales and pretty ordinary in the area of collecting the money.
Clearly, in a tight economic climate, ensuring the flow of cash is critical to survival and success. And any ideas designed to get your outstanding invoices paid are worthwhile.
Barry Kennard of Bathurst Speciality Printing has gone even further. He specialises in embossed gold foil certificate "blanks". In fact, he has a whole catalogue of certificates for any occasion.
So taking one of his own blanks, he printed up a high quality "Certificate of Appreciation" on heavy parchment, which he then over-prints with a laser printer to personalise it to his client, "This certificate is awarded to ... for consistent prompt payment of their account within the normal trading terms."
His accompanying letter invites the recipient to "hang it on the wall as many others had done. It will gain you extra credibility and at the same time demonstrate to your clients that you are committed to excellence in yet another area of your business. If there were more people like you, the economy would be in a lot better shape today."
Interesting idea that has generated a lot of cash flow.
As specialists in business development too, we can help you build yourself a better business. So give us a call. We can start off simply with a planning session before deciding to go on. That way you are under no pressure, and the choice to go forward is totally under your control. And remember what we said about our guarantee.
