We undertake a range of business development programmes, part of which is the presentation of training seminars. As Business Development Specialists we become involved in strategic issues, physically working alongside business owners to grow their businesses and 'tailor-made' training seminars become an integral part of that.

Understanding the Financial Scorecard

Critical information can be obtained from the annual reports of business entities - but you need to know where to look. This inter-active seminar will help you.

Learn the fundamental elements of interpreting financial accounts - why it’s so important to understand the financial and other strengths or weaknesses of your competitors, customers or suppliers. Their strength or weakness, future success or otherwise, can have a profound effect on your own business - they are your business, and you need to know everything you can about them!

Presenters of the seminar are qualified Accountants with over 20 years experience in the preparation and review of financial statements.

Enhanced Communications Training

This programme teaches you how to create a systematised approach to interacting with your clients/customers on the telephone. This video-based, facilitated programme revolutionises and transforms the way your team communicates with your clients/customers to dramatically (and permanently) increase your conversion rates, level of service and efficiency, and, ultimately, your revenues and profits.

Marketing Communications Training

Your external communications with your clients/customers are one of the most important vehicles by which your business articulates its value and service. This training will teach your team proven techniques for writing more effective letters, direct mail pieces, and advertisements. The end result is not only improved team to client/customer relations, but enhanced effectiveness of marketing expenditures.

Customer / Client Service Training

Approximately 68% of people who stop dealing with a particular business do so because of perceived indifference on the part of the company. Since client/customer-focused businesses achieve the highest levels of success, this training concentrates on how you can improve your team’s performance standards and ensure your clients are receiving extraordinary service. By developing specific standards for your team and monitoring key indicators, you will know exactly where your business stands at any point in time, improve overall team performance, and ensure your clients’/customers’ absolute delight.

Customer Advisory Boards

A majority of businesses operate on the assumption that they know what is important to their clients/customers. In fascinating ways, this programme uncovers the reality - which is often quite surprising - by working directly with your clients/customers as if they were on the board of your company. Use this programme to create new partnerships with your key customers and then build on their feedback to create a stronger, much more centred business that generates greater loyalty and, of course, greater profitability.

Building a Better Business

People go into business to create more life for themselves. More often than not, though, business owners and managers find themselves working IN their businesses, as opposed to ON their business. This is a highly interactive detailed and exciting 13-part video-based training system. It’s a programme that gives you advanced strategies to develop "street-smart" marketing that really works, WITHOUT the huge costs usually associated with such programmes.

Making Your Business Really Fly

This programme presents the story of a man (Wally Hawryluk) with an interesting perspective on business. He grew his business from nothing to a multi-million pound operation. In the process of describing his experiences, Wally gets owners to determine how they can get their businesses to achieve their maximum value; look at ways to increase revenues without wasting thousands of pounds in marketing expenditure; develop ways to work smarter, not harder; identify small things that make a significant difference; and begin a system to measure everything, so they can most effectively manage the direction their businesses are heading.

Effective Accounting and Record Keeping

Rudimentary introduction to understanding financial accounting and the differing forms of accounting adopted by different sizes of business.  We explain the reasoning behind maintaining accurate and up to date records and value of this information to you - it's not just for the 'tax man', the bank, the creditors or the accountant etc!.  Talking of your accountant - keeping better records helps keep their fees down too. 

You will go away knowing how to design and maintain a basic record keeping system suitable and useful for you and your business.

Advanced Financial Management

This seminar programme teaches business owners and managers essential financial interpretation and management techniques. Covering such topics as cost behaviour, margin and productivity analysis, and growth financing, the benefits of this programme are immeasurable and sure to improve upon your basic business understanding.

Marketing KPI Determination & Monitoring

The truth is, most businesses aim at nothing and hit it with tremendous accuracy. Surprisingly too, many businesses focus on the wrong customers and inappropriate measures of performance. This programme re-focuses you by developing, determining, and monitoring key marketing performance indicators (to include conversion rates, value per transaction, and margins). The result is a more sophisticated management information flow, focused on the activities that produce the result, rather than the results themselves.

Scenario Planning / What-if Analyses

Most businesses don’t recognise that failing to plan is planning to fail. They fail to plan because it’s hard to do. We make it easier for you by utilising a powerful software programme to input key marketing variables and profit goals. From this, our business development team can provide you with target information for detailed performance budgets, outlining specific outcomes and scenarios. This programme is guaranteed to provide you with a more focused marketing direction.

Business Performance Reviews

Highlighting 17 fundamental financial ratios that are essential indicators of your business success, the Business Performance Review will increase your awareness of successes, concerns and opportunities for all areas of your business. This overall "health check" is performed and analysed on a periodic basis and is sure to provide owners and managers with the necessary insight for improvement.

Cash Flow Analysis & Projections

The most successful businesses are constantly aware of exactly where their resources are being used. By analysing your cash flow on a periodic basis and projecting into the future based on current and expected expenditures, you will be able to more accurately plan for your business needs and profits.

Trend Analysis

In addition to the business health check, which covers 2 years of business operations, a trend analysis, covering a full 5 years of operation, will enable you to focus more specifically on key tendencies in your business or industry. Knowing exactly how certain cycles and seasons affect your business operation will allow you to plan and utilise your existing resources even more effectively.

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